Two Reds are Better than One

Two of the dental industry's top leading coaches, speakers, trainers and consultants, talking about business and life with Chris Barrow and Ashley Latter.
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Feb 13, 2018

How to Grow from a Single to Multi-site Dental Business - The True story of West End Dental Group

In the latest podcast, 29-year old Aaron Ferguson tells the story of how he was headhunted by his father Dr. Trevor Ferguson to head the expansion of his clinic from one to three sites and beyond. Aaron shares many of his experiences, transitioning from a Big 6 accountancy practice to a North Wales family business, learning the ropes in dentistry, identifying suitable acquisition targets and integrating new sites into the existing brand.

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Dec 22, 2017

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter interview Jas Gill, a Dentist in Slough.

Episode Length: 43 minutes, 08 seconds

In This Episode:

  • 04:35 - Tell us about yourself
  • 10:24 - Why did you choose Slough?
  • 12:41 - Why do you get so many 6 Month Smile patients?
  • 14:36 - Do you work with a Treatment Coordinator?
  • 18:14 - What marketing methods draw your patients?
  • 19:39 - How and when do you ask for referrals?
  • 23:07 - What about competition?
  • 25:59 - How have you created opportunities with implants?
  • 32:03 - How did Ashley choose to bring in Jas?
  • 36:25 - Talk about 2018
  • 39:55 - What advice would you give to a new dentist?

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Dec 11, 2017

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter are back with a review of 2017, looking forward to 2018, dealing with the scarcity mentality and learning how to say no.

Episode Length: 34 minutes, 10 seconds

In This Episode:

  • 02:02 - Ashley - The 3 highlights of 2017
  • 07:08 - Chris - The 3 highlights of 2017
  • 15:58 - Learning how to say no
  • 24:23 - Dealing with negative reviews
  • 26:09 - What we are looking forward to in 2018

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Aug 9, 2017

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter interview Ushma Vaidya, Marketing Manager for a micro-corporate in the UK.

In This Episode:

  • 00:58 - What have Chris and Ashley been up to?
  • 07:33 - Introducing Ushma Vaidya
  • 12:28 - Ushma's background
  • 14:58 - A real recruiting story
  • 21:38 - Managing eight practices as a Marketing Manager
  • 24:58 - The secrets of a successful Facebook practice page
  • 31:04 - Dr. Richard Glover
  • 33:00 - The use of video in practice marketing
  • 39:00 - Marketing ROI


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Apr 20, 2017

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter interview Deepa Vakil, Principal Dentist at Dental at Media City UK.

In This Episode:

  • 02:01 - Hello Deepa!
  • 08:56 - Day 1 of a new practice
  • 11:25 - Looking back over the past three years
  • 13:28 - Concrete Advice for building rapport
  • 14:46 - How to ask for referrals
  • 17:14 - Secrets to success
  • 19:00 - Where do you find prospective staff?
  • 20:58 - Couples in business
  • 23:13 - What does the week look like?
  • 24:50 - Why do you work so hard?
  • 27:25 - More about referrals
  • 28:11 - Why refer to Dental at Media City?
  • 31:03 - What's your demographic?
  • 32:50 - Approach to business hours?
  • 34:12 - How do you keep your staff happy?
  • 35:07 - Imagine six years from now
  • 37:21 - What advice would you give a young dentist?



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Mar 25, 2017

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter discuss their recent travels, how to manage taking time off and how to ask for referrals.

In This Episode:

  • 0:00:Bridges over not so troubled waters.
  • 0:26:Updates from Chris and Ashley.
  • 3:58:Ashley and Chris discuss their philosophies on taking time off.
  • 7:41:Chris gives an update on his adventures in Oman.
  • 22:18:The best moments of the Oman trip.
  • 26:20:Ashley talks about his Australia and Chicago events.
  • 29:02:What didn't translate culturally for Ashley during his international events.
  • 32:59:Let's talk about referrals.
  • 36:44:The reasons why dentists don't ask for referrals.
  • 40:34:Still the best way to ask for a referral.
  • 45:05:Your business chair
  • 45:45:Chris and Ashley ask for podcast referrals
  • 47:23:Two Reds are Better than One at The Dentistry Show


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Feb 22, 2017

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter discuss how to increase your sales and profitability.

Chris and Ashley put on their dental garb and discuss techniques they could use as dentists to increase their profitability.

In This Episode:

  • 0:00:Chris and Ashley in the Barrow Bunker.
  • 2:13:Ashley comments on Chris' library.
  • 5:31:Ashley recommends an interview of Harvey Mackay by Jay Abraham.
  • 8:05:The concept of doubling your sales and profitability.
  • 11:28:Ashley's take on how to increase profitability.
  • 20:32:Chris' take on how to increase profitability.
  • 36:46:How to solve the unanswered phone issue.
  • 43:21:Back to the Two Reds
  • 44:30:Chris and Ashley offer homework for the podcast listener.


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Jan 25, 2017

Welcome to this episode of Two Reds are Better than One, Chris Barrow and Ashley Latter interview Guy Levine.

Guy Levine is the CEO and Founder of Return on Digital. Guy is the CEO and Founder of Return. He started his Internet career by founding an internet business at 17 and exiting 1 year later during the .com boom. He has not looked back since.

Return on Digital was created in 2008. Their specialties include Search Engine Optimisation, Pay Per Click Management, Social Media, Conversion Rate Optimisation and Content Marketing.

In This Episode:

  • 3:48:How Chris and Guy Met
  • 7:54:How Ashley and Guy Met
  • 10:24:Guy's Journey from 18 to 37
  • 15:13:Guy discusses Search Engine Optimisation
  • 17:14:Good to Great
  • 20:16:Guy's Journey - Part 2
  • 25:29:How did Guy get through tough times
  • 28:44:Who is ROD's typical client?
  • 29:40:What should a dentist do for advertising?
  • 33:49:Ashley picks Guy's brain about dental websites
  • 42:05:How important are reviews?
  • 42:48:What advice does Guy offer for 37 year old entrepreneurs?
  • 45:55:What advice does Guy have for baby boomers?
  • 47:16:What was Guy's number 1 idea?
  • 48:45:How to keep your team motivated
  • 53:05:What will Guy look like when he's Ashley's age?
  • 53:57:Everything Guy Levine knows about Hawaiian BBQ

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Jan 6, 2017

Chris and Ashley talk about 2016, as well as goal setting and planning for 2017. We worked very hard, maybe too hard. We both experienced lots of challenges and changes in 2016. We're excited at the future that 2017 will bring. Join us as we talk about how we plan for the future and hit our goals. 


Dan Sullivan & The Strategic Coach

Michael Gerber

Jeff Walker

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Connect With Chris Barrow

Connect With Ashley Latter


Dec 8, 2016

A Moment in History: We've been promising ourselves we'd get here, and finally, we've done it. We've created our very first podcast episode.