Two Reds are Better than One

Two of the dental industry's top leading coaches, speakers, trainers and consultants, talking about business and life with Chris Barrow and Ashley Latter.
RSS Feed Subscribe in Apple Podcasts




All Episodes
Now displaying: Page 1

Subscribe by Email Subscribe via iTunes

Jul 29, 2018

In this podcast, Chris and Ashley interview Carol Somerville Roberts, who is the principal of Evolve Dentistry in Bristol

She opened the practice nearly 10 years ago as a squat and today she has a flourishing business employing 17 people.

This interview is absolutely full of gems and will inspire and motivate you. Please have a pen and paper ready to take lots of notes.

You will discover,

  • The lengths that Carol took to recruit new patients into her practice's, even handing out leaflets in her local supermarket
  • The two biggest business mistakes she made setting up her practice 
  • The environment she has created and why it has worked so well
  • The four-word banner that has brought her a ton of brand new patients to her practice off the street
  • The bonus structure has put into place that inspires her team to new levels of performance 
  • The importance of celebrating our wins
  • How she recruits her team, a little clue, very rarely does she recruit people who have worked in dental Practices before.
  • The importance of values and the ACT Principal she has in stored into her team. 



Contact Us


Jul 14, 2018

Celia Burns is a dynamic business owner who purchased a practice in 2010 choosing a Practice close to her family, so that she can be a mother to her three children. She prospected for a Practice and ended up getting it even though her bid was much lower than all the others. Just listening to her story on how she prospected and got the Practice is worth the 45 minutes invested in this podcast.

Beside this, you will learn  

  • Finding out what is important to the other person in a negotiation 
  • The importance of building incredible trust with your patients and how to do this, especially when these patients had a relationship with the previous owner of 20 years plus.
  • How to get your patients interested in other types of cosmetic treatments
  • The value of using intraoral cameras and other types of evidence 
  • The importance of what you communicate with different personality styles
  • The importance of personally developing yourself 
  • Celia's favourite book and by the way Ashley's as well
  • How to grow a strong therapy and hygiene service in your practice
  • and MUCH MORE.


Contact Us

Jun 20, 2018

On this month’s podcast Ashley and Chris interview Neel Barchha

Neel is a fascinating dentist who purchased a Practice in Wolverhampton just before the Banking Crisis in 2006. During the last 12 years he has increased its turnover 10 fold and has also took it to a 7 surgery practice offering a full range of treatments. Neel was so determined to make it work that he often worked till 11.00p.m. each night to ensure that the practice was a great success.

On this podcast you will learn 

  • The mental attitude it takes to succeed during tough times
  • What it takes to succeed and the importance of hard work
  • The importance of communication and team work
  • The important life lesson he learnt by reading the E. Myth by Gerber
  • The importance of balance in your life and taking 10 weeks holiday a year
  • How to never rest on your morals and to always be looking on how to exceed your patients expectations 


Contact Us


May 27, 2018

Catherine owns an Orthodontic Practice in Wakefield, which is an industrial town in the North of England. She is also the most driven person you will ever meet. During the last 10 years, she has taken six individual courses with Ashley Latter and has also been a member of his year-long Entrepreneur Group.

There is so much to take away from this interview and I promise your pen will not stop writing

You will discover;

  • How to grow a Private Practice in a very typical North Yorkshire working-class town.
  • The importance of getting your team on board and how to get your team to buy into your ideas. This, on idea alone, is worth the 40-minute investment listening to the podcast.
  • Why you need to continually develop yourself and your team
  • How to remain positive when times are tough
  • The importance Treatment Co-coordinators in your Practice and
  • How to create a well-oiled sales operation


Contact Chris and Ashley

May 6, 2018

Richard Jones is an Orthodontist, industry leader and ex director of Total Orthodontics, one of the leading groups of Orthodontic Practices in the UK.

Besides organising the last three British Orthodontic Shows in the UK, he has also delivered some business courses with Ashley Latter

On this excellent podcast, you will discover

  • The steps Total Orthodontics put into place to become one of the leading group of Practices in the UK
  • The importance of team and how to get your team on board with your ideas
  • How to grow a business, even in the banking crisis
  • The importance of looking at your costs and discover one tactic on how to negotiate a good deal with your suppliers.
  • The importance of sales & marketing

Contact Chris and Ashley

Mar 6, 2018

This month we interview Dr. Chris Bowman from Charlotte, North Carolina.

Grab a pen and paper and hang on Chris’s every word as you listen to a masterclass in patient communication.
We asked Chris to explain his “Problem Presentation System” - how he enrols his patients in a conversation process that transitions them from presenting dental problems to voluntarily requesting and accepting Best Option solutions as opposed to cheaper and less desirable dentistry.
We’ll also be learning how Chris re-orders the steps in the patient journey to work closely with his hygienists on “appointment choreography”.
This podcast is full of gems - you’ll either want to listen to again as soon as it’s finished or scribble furiously as Chris shares with us idea after idea on how best to deal with conversations that challenge many of us.

Contact Chris Bowman


Contact Chris and Ashley

Feb 13, 2018

How to Grow from a Single to Multi-site Dental Business - The True story of West End Dental Group

In the latest podcast, 29-year old Aaron Ferguson tells the story of how he was headhunted by his father Dr. Trevor Ferguson to head the expansion of his clinic from one to three sites and beyond. Aaron shares many of his experiences, transitioning from a Big 6 accountancy practice to a North Wales family business, learning the ropes in dentistry, identifying suitable acquisition targets and integrating new sites into the existing brand.

Contact Us

Dec 22, 2017

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter interview Jas Gill, a Dentist in Slough.

Episode Length: 43 minutes, 08 seconds

In This Episode:

  • 04:35 - Tell us about yourself
  • 10:24 - Why did you choose Slough?
  • 12:41 - Why do you get so many 6 Month Smile patients?
  • 14:36 - Do you work with a Treatment Coordinator?
  • 18:14 - What marketing methods draw your patients?
  • 19:39 - How and when do you ask for referrals?
  • 23:07 - What about competition?
  • 25:59 - How have you created opportunities with implants?
  • 32:03 - How did Ashley choose to bring in Jas?
  • 36:25 - Talk about 2018
  • 39:55 - What advice would you give to a new dentist?

Contact Us

Dec 11, 2017

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter are back with a review of 2017, looking forward to 2018, dealing with the scarcity mentality and learning how to say no.

Episode Length: 34 minutes, 10 seconds

In This Episode:

  • 02:02 - Ashley - The 3 highlights of 2017
  • 07:08 - Chris - The 3 highlights of 2017
  • 15:58 - Learning how to say no
  • 24:23 - Dealing with negative reviews
  • 26:09 - What we are looking forward to in 2018

Contact Us

Aug 9, 2017

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter interview Ushma Vaidya, Marketing Manager for a micro-corporate in the UK.

In This Episode:

  • 00:58 - What have Chris and Ashley been up to?
  • 07:33 - Introducing Ushma Vaidya
  • 12:28 - Ushma's background
  • 14:58 - A real recruiting story
  • 21:38 - Managing eight practices as a Marketing Manager
  • 24:58 - The secrets of a successful Facebook practice page
  • 31:04 - Dr. Richard Glover
  • 33:00 - The use of video in practice marketing
  • 39:00 - Marketing ROI


Contact Us

Apr 20, 2017

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter interview Deepa Vakil, Principal Dentist at Dental at Media City UK.

In This Episode:

  • 02:01 - Hello Deepa!
  • 08:56 - Day 1 of a new practice
  • 11:25 - Looking back over the past three years
  • 13:28 - Concrete Advice for building rapport
  • 14:46 - How to ask for referrals
  • 17:14 - Secrets to success
  • 19:00 - Where do you find prospective staff?
  • 20:58 - Couples in business
  • 23:13 - What does the week look like?
  • 24:50 - Why do you work so hard?
  • 27:25 - More about referrals
  • 28:11 - Why refer to Dental at Media City?
  • 31:03 - What's your demographic?
  • 32:50 - Approach to business hours?
  • 34:12 - How do you keep your staff happy?
  • 35:07 - Imagine six years from now
  • 37:21 - What advice would you give a young dentist?



Contact Us


Mar 25, 2017

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter discuss their recent travels, how to manage taking time off and how to ask for referrals.

In This Episode:

  • 0:00:Bridges over not so troubled waters.
  • 0:26:Updates from Chris and Ashley.
  • 3:58:Ashley and Chris discuss their philosophies on taking time off.
  • 7:41:Chris gives an update on his adventures in Oman.
  • 22:18:The best moments of the Oman trip.
  • 26:20:Ashley talks about his Australia and Chicago events.
  • 29:02:What didn't translate culturally for Ashley during his international events.
  • 32:59:Let's talk about referrals.
  • 36:44:The reasons why dentists don't ask for referrals.
  • 40:34:Still the best way to ask for a referral.
  • 45:05:Your business chair
  • 45:45:Chris and Ashley ask for podcast referrals
  • 47:23:Two Reds are Better than One at The Dentistry Show


Contact Us



Feb 22, 2017

Welcome to this episode of Two Reds are Better than One. Chris Barrow and Ashley Latter discuss how to increase your sales and profitability.

Chris and Ashley put on their dental garb and discuss techniques they could use as dentists to increase their profitability.

In This Episode:

  • 0:00:Chris and Ashley in the Barrow Bunker.
  • 2:13:Ashley comments on Chris' library.
  • 5:31:Ashley recommends an interview of Harvey Mackay by Jay Abraham.
  • 8:05:The concept of doubling your sales and profitability.
  • 11:28:Ashley's take on how to increase profitability.
  • 20:32:Chris' take on how to increase profitability.
  • 36:46:How to solve the unanswered phone issue.
  • 43:21:Back to the Two Reds
  • 44:30:Chris and Ashley offer homework for the podcast listener.


Contact Us





Jan 25, 2017

Welcome to this episode of Two Reds are Better than One, Chris Barrow and Ashley Latter interview Guy Levine.

Guy Levine is the CEO and Founder of Return on Digital. Guy is the CEO and Founder of Return. He started his Internet career by founding an internet business at 17 and exiting 1 year later during the .com boom. He has not looked back since.

Return on Digital was created in 2008. Their specialties include Search Engine Optimisation, Pay Per Click Management, Social Media, Conversion Rate Optimisation and Content Marketing.

In This Episode:

  • 3:48:How Chris and Guy Met
  • 7:54:How Ashley and Guy Met
  • 10:24:Guy's Journey from 18 to 37
  • 15:13:Guy discusses Search Engine Optimisation
  • 17:14:Good to Great
  • 20:16:Guy's Journey - Part 2
  • 25:29:How did Guy get through tough times
  • 28:44:Who is ROD's typical client?
  • 29:40:What should a dentist do for advertising?
  • 33:49:Ashley picks Guy's brain about dental websites
  • 42:05:How important are reviews?
  • 42:48:What advice does Guy offer for 37 year old entrepreneurs?
  • 45:55:What advice does Guy have for baby boomers?
  • 47:16:What was Guy's number 1 idea?
  • 48:45:How to keep your team motivated
  • 53:05:What will Guy look like when he's Ashley's age?
  • 53:57:Everything Guy Levine knows about Hawaiian BBQ

Contact Us



Jan 6, 2017

Chris and Ashley talk about 2016, as well as goal setting and planning for 2017. We worked very hard, maybe too hard. We both experienced lots of challenges and changes in 2016. We're excited at the future that 2017 will bring. Join us as we talk about how we plan for the future and hit our goals. 


Dan Sullivan & The Strategic Coach

Michael Gerber

Jeff Walker

Connect With Us

Connect With Chris Barrow

Connect With Ashley Latter


Dec 8, 2016

A Moment in History: We've been promising ourselves we'd get here, and finally, we've done it. We've created our very first podcast episode.